Pop-Up Stores: Don't Burst Your Pop-Up's Bubble Before it Grows

Learn leasing strategy. Make sure your business objective includes an adequate time frame. How long a pop-up store stays open depends on those business objectives and, of course, your budgetary constraints (which should have been created long before entering into any lease discussions). The average life span of a pop-up store is about three months. Making sure that you give yourself enough time — at least three weeks to four weeks, and sometimes longer — to see results is an important factor to consider prior to entering into lease negotiations. Also consider the possibility of extending a lease if all goes well.