Pop-Up Stores: Don't Burst Your Pop-Up's Bubble Before it Grows

Location, location, location. Finding the right spot at the right time is crucial to your success. Walk around the neighborhood of any location you're considering at different times of the day in order to get a take on the tone and visibility. Keep track of foot and vehicle traffic counts and alert yourself to any potential safety issues. Talk to area store owners to find out if there are complementary businesses that you could tap for co-marketing promotions. Don't settle for the first locale that looks good. Explore all options and be sure to complete your due diligence to see if the area's demographics match your target audience. That alone provides an opportunity for your intended customer base to more easily find you — and could promote foot traffic.