Pop-Up Stores: Don't Burst Your Pop-Up's Bubble Before it Grows

Don't stop. Things don't have to end once the pop-up bubble bursts. Try engaging your customers by establishing a web presence and connecting with them via email or social media. If you decide to reopen, you'll instantly have a pre-established customer base. Solicit customer feedback to help you assess the success of your effort. That can't be reflected in dollars alone. You might find out the following: you have a business model that could be sustainable in a permanent location; you should consider extending the lease to meet customer demand; or what your problems and issues were so you can correct them. By forging a personal connection with your customers, you can create long-lasting bonds and build customer loyalty.