Thinking Outside the Box

Today’s best commerce sites don’t try to replicate the retail experience, but try to capture something else entirely. Catalogers are among the businesses that are best equipped to extend their business to the Internet. After all, the Web is not really an extension of a mall or television broadcast but of the printed page. Based on a survey of the most talked about, most trafficked, most (nearly) profitable Web sites, the following are ingredients that successful Web catalogs have in common.