Thinking Outside the Box

Millard Group, Ross-Simons’ list manager, is handling the opt-in e-mail list and working with Message Media (formerly First Virtual) to create more e-mail promotions this year.

Now that the site is functioning well and generating some sales, Ross-Simons is ready to give it more play in the print catalog this year. “We plan to step up the number of mentions of the Web address from just a few to where they will almost equal those of the 800 number,” says Howard.