Thinking Outside the Box

More recently, in the fall of 1997 my sister was wed. For her bridal registry, she chose to skip the Big Department Store and jumped online, accessing Ross-Simons’ bridal registry at www.ross-simons.com.

“Our bridal registry was one of the first pieces of our business that we put on our Web site because it made so much sense,” says Peter Howard, vice president, marketing for Ross-Simons.