Thinking Outside the Box

Structurally, the Ross-Simons site is broken up into four major areas:

• Bridal Registry

• To Order from a Print Catalog

• To Browse/Shop Online

• Information about Ross-Simons

When you browse the site, the ease with which you can move from one area to another and back again make it obvious how much attention was paid to making it truly functional. Catalog covers are displayed prominently on the home page and throughout the site, keeping a strong tie between the print and Web catalogs.