Thinking Outside the Box
Tradition Meets Technology
Plus, he adds, “We’ve found that requests are converting to sales better from Web-based sources.”
Conservative BEGINNINGS Online
The convergence of two factors—a need to “keep up with the Joneses” and all of the cost pressures faced by its print catalog—made Ross-Simons take a serious look at creating a Web-based catalog in 1997.
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- Companies:
- Millard Group Inc.
- Ross-Simons
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