By
Alicia Orr
, Editor In Chief
and Catalog Success
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All Ross-Simons’ catalog creative, from concept and copywriting through design and layout, is handled in-house. For photography—including the shots of famous cover models like Faye Dunaway—Ross-Simons uses outside freelance photographers.
Challenges for Print Catalog
Howard says that the greatest challenge faced by the print catalog business is increasing competition for the consumer dollar. “Consumers have more options today. And consumers have rising expectations of service,” he explains. “Whereas they once expected orders in a couple of weeks, now they want delivery in a couple of days—or the next day.” For this reason, Ross-Simons surveys customers twice a year regarding service issues and expectations.
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- Companies:
- Millard Group Inc.
- Ross-Simons
Alicia Orr
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Editor In Chief
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Catalog Success
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