Thinking Outside the Box

Traditional Prospecting Media

Typical Ross-Simons customers are college-educated, married homeowners, age 35 and up, with household incomes exceeding $75,000 a year. To find more “like” customers, Ross-Simons uses the following traditional prospecting media:

• catalog mailings—of its flagship catalog to wonderfully performing lists and of smaller, sale books to other prospect lists, as well as limited solo mailings including its bridal kit which is sent to brides to tell them how to sign up with its bridal registry.