Trade Secrets to Help Boost Your Bottom Line

In this economy you may think it would be difficult to boost prices, but your customers may not even notice a slight price increase if it’s handled properly. Since the No. 1 reason people shop by catalog is for convenience, many times small changes in price won’t decrease response.

For example, if you have price endings of $.50 or $.75, try increasing the endings to $.95 (as long as this fits with your brand). Or if you’re not at a threshold price point on an item, you may be able to increase the price a bit (e.g., from $17.95 to $19.95), usually with no or only a slight decrease in response.