Trade Secrets to Help Boost Your Bottom Line

10. Upsell. The only costs to an upsell are the product costs, the fulfillment costs and the incremental phone time to make the sale. If you normally contribute 10 percent of every dollar in revenue to overhead and profit, you’ll contribute about 35 percent of every upsell dollar to overhead and profit. That’s because you incur no additional marketing costs to make the upsell. So you have room to offer a great deal, move product out the door and still make a positive contribution to your bottom line.