Trade Secrets to Help Boost Your Bottom Line

9. Focus on response. A larger percentage of the revenue on every additional order you get above your breakeven drops to your bottom line. If your product cost is 40 percent, then 60 percent of every dollar you get above your effort’s breakeven drops to your profit line. Additionally, you may be making a profit on shipping and handling. And you’ll also have more buyers for mailing the next effort. Be sure your merchants, creative team and marketing staff all focus on making decisions that drive response.