Track Your Results with Source Codes

The Non-traceable Factor

You’ll want to try to trace 100 percent of all orders and sales. Based on experience, non-traceable results shouldn’t exceed 20 percent of total orders and revenue. A ratio of 10 percent to 15 percent is even better.

You should be able to trace at least 80 percent of your business to a specific source, and if you can’t, your phone reps aren’t doing a good job getting the codes, or they’re frequently using a default code just to get the order entered into the system, which is not good either.