Track Your Results with Source Codes

Second, you’re never exactly sure how much of the non-traceable results to allocate to the housefile and/or to outside names. For example, should the non-traceable results be allocated based on circulation or on some other criteria? By looking at the raw results, you’ll see the individual list results are better than those shown on my report because of the non-traceable factor. This enables you to forecast list results on a more conservative basis.