Track Your Results with Source Codes

This month, I’ll offer examples of the common list results you can capture, and how source coding is used to determine which promotional offers work best. I also will examine the ever-present, non-traceable factor, as well as tracing business to the Internet.

Benefits of Source Codes

Source codes help you know which housefile segments to mail, which prospect lists to use (and which to eliminate), the best promotional offer to make and much more. In fact, you can’t remain in business very long without using source codes. Consider them the lifeblood of any catalog business—consumer or business-to-business.