Track Your Results with Source Codes

Trace Online Orders

The Internet presents challenges in terms of tracing orders to specific source codes. Catalogers do know, however, that every time they mail a catalog, their Internet business increases. That’s because the catalog is the biggest driver of traffic to the Web.

Driving more business to your site will result in less business being traced to a specific key code. Some catalogs request the source code on their Web site when the customer places an order. Tracing Internet orders to a specific code is difficult to do for most catalogers. Asking customers to enter their source codes usually doesn’t work. The customer simply doesn’t take the time. But if you use incentives, there’s a better chance they might. For example, try offering a price reduction to customers who enter source codes from their print catalogs.