Track Your Results with Source Codes

One of the aspects of cataloging that I’ve found useful is that everything you do from a circulation and marketing standpoint can be tracked to a specific source, or key, code.

When a marketer runs an image ad (non-direct-response) in a general interest magazine, for example, it’s difficult to know the effect the ad has on sales. But when you, as a cataloger, run a direct response ad or mail a catalog, most of the orders can be traced to a source, so your marketing and circulation efforts can be measured.