Toys"R"Us Unveils New Mobile Upgrades for Holiday Season

On top of customers being able to make instant purchases, get gift suggestions, find store locations and research products all via their mobile phones, Toys"R"Us and Babies"R"Us’ customers will now receive exclusive text message offers. Those customers who are signed up for the "R"Us mailing lists will also receive mobile-enabled coupons with attractive offers and deals. Once in-store, customers’ mobile emails or coupons can be directly scanned from their phones. Customers can opt in to these offers via text message and online.