Toys"R"Us Unveils New Mobile Upgrades for Holiday Season

"Mobile phones are an integral part of busy moms’ and dads’ lifestyles, and we are always looking for exciting new ways to engage and present them with the most streamlined, on-the-go shopping solutions," said Prama Bhatt, Toys"R"Us’ vice president, general manager, U.S. e-commerce, in a company press release. "Expanding our mobile offerings to include coupon barcode scanning and mobile messaging allows us to build stronger relationships with our customers while providing added convenience."