Toys"R"Us, eBay Use Mobile to Improve the Customer Experience

We took a deep dive into what our customers wanted from their mobile experience, and they told us to keep it simple, Argir said. So that's what we did. For example, Toys"R" used interactive gift-finder kiosks in its stores this past holiday season to help parents find the gifts their children wanted. The immersive digital in-store experience paid off — 95 percent of shoppers who used the kiosk went on to make a purchase.