Toys"R"Us, eBay Use Mobile to Improve the Customer Experience

By Joe Keenan

Toys"R"Us recently embarked on a 14-month journey to make mobile a focal point of its business. The channel has become integral to Toys"R"Us’ omnichannel strategy, but it wasn't always that way. Argir noted that the retailer was slow to adapt to mobile, and therefore sought the insight of third-party counsel, including e-commerce consulting firm FitForCommerce, to help it get up to speed.

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Companies:
Toys "R" Us

People:
Fred Argir
Healey Cypher

Places:
New York City

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.