Toys"R"Us, eBay Use Mobile to Improve the Customer Experience

In light of this new reality, brands must be able to offer consumers a seamless shopping experience no matter the channel, including in-store. Toys"R"Us has embraced this trend. Noting that more than half of its digital business now comes via mobile devices, Fred Argir, senior vice president and chief digital officer for the toy retailer, joined Cypher on stage to discuss what his company is doing to capture today's connected consumers.