Don't Close Your Stores Just Yet

Merchandise pick-up kiosks are starting to appear in Toys"R"Us and "Babies"R"Us locations as well. The kiosks allow customers that have ordered online and are picking up in-store to go right to the kiosk, thus avoiding the lines at the pickup counter, to scan their barcode and have the fulfillment process begin immediately. Increased foot traffic in it its retail stores and cross-channel returns are two more benefits of the omnichannel retail model that were cited by Storch. In fact, he went as far to say that online-only retailers would be adding brick-and-mortar stores in the future, a notion that many retail analysts would scoff at.