Don't Close Your Stores Just Yet
Omnichannel is the future of retail, Toys"R"Us CEO tells Shop.org attendees
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Joe Keenan
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The distribution centers that are sprouting up all over the country to fulfill online orders aren't being built for nothing, Storch said, adding that the employees picking and packing those orders are being paid as well.
Omnichannel is the Future
What Toys"R"Us has done to meet the needs of today's consumers — and make money in the process — is adopt an omnichannel philosophy. This omnichannel strategy most definitely includes the internet. "The internet is as much an opportunity as a threat for Toys"R"Us, Storch said, noting the retailer's online sales grew 40 percent during last year's fourth quarter.
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