Top Women in Retail 2018: Georgie Greville, Co-Founder and Creative Director, Milk Makeup

Top Women in Retail 2018: Georgie Greville, Co-Founder and Creative Director, MILK Makeup

To see the full list of this year's Top Women in Retail honorees, click here.

What do you enjoy most about working in the retail industry?
I love the direct, emotional connection we have to our audience through our products and brand image. It really feels like we’re part of a new movement in beauty in terms of inclusivity and modern solutions for busy working individuals — and one that we can listen to and provide for in real time.

What’s the biggest challenge you've faced in your career, and how did you overcome it?
The challenge for me has always been how to break through and gain trust as a creative in business. Since creativity isn't quantifiable, it's often hard to prove your worth in the high-level business space. The only method of solving it is by projecting your point of view and letting the work speak for itself.

How would you describe your leadership style?
High trust. I hate micromanaging. I like to help people learn how to take initiative and go from there.

What's the best advice you ever received, and who gave you the advice?
"Be the change you want to see in the world." — Not sure

What one new retail technology or trend do you believe will have the biggest impact in 2018, and why?
I think try before you buy and quality, in-store service offerings that follow you in your life in a 360-degree kind of way is definitely the wave of the future. It's not just what you sell anymore; it's the experience you create around your brand.

What do you enjoy doing when you're not working?
Family time with my son and husband, yoga, transcendental meditation, cooking while listening to Terry Gross or Tim Ferriss interviews, reading or watching films.