In the Black Friday/Cyber Monday Bonanza, Top U.S. Retail Websites Perform Well, Mobile Remains a Challenge

Gomez’s key observations from the seven-day measurement period (Nov. 24 - Nov. 30) included the following:

Top 15 websites: These websites displayed strong performance throughout the measurement period, including the long weekend, with UX Index ratings slightly higher in comparison to the historical baseline. This validates the top 15 retailers’ year-round focus on optimizing site design and infrastructure for this peak buying period.