In the Black Friday/Cyber Monday Bonanza, Top U.S. Retail Websites Perform Well, Mobile Remains a Challenge

Gomez recently developed its Retail User Experience (UX) Index, which provided a real-time pulse on users’ satisfaction or dissatisfaction with their online shopping experiences during the Black Friday/Cyber Monday period. The UX Index compared the aggregate performance of the top 15 websites in retail and the top 15 mobile sites (the 15 largest U.S. retailers with mobile sites) against historical performance baselines set during a nonpeak period.