7 Ways to Ring in Holiday Sales

6. Quickly engage customers — and hold their attention. People shopping under a deadline have extremely short attention spans, hopping from site to site in search of bargains and the perfect gift. Your site needs to load fast and deliver compelling content in an organized way to grab and hold the attention of these hyperactive shoppers. Be sure your navigation and linking strategy are up to the task, and place pages that receive high traffic above the fold.