7 Ways to Ring in Holiday Sales

5. Get the most out of holiday marketing and merchandising. Maximize the impact of the extended holiday season by putting special offers, purchasing options, etc., in front of shoppers quickly. There are a number of ways you can do this, including special seasonal landing pages, holiday shopping tabs and shoppers’ aids such as gift guides, top-seller lists and volume discounts. Countdowns to key dates can add urgency and spur sales.