7 Ways to Ring in Holiday Sales

2. Optimize your site for tablet and mobile viewing. More people than ever are shopping online using their mobile devices. In fact, half of Google searches originate from a mobile device. Make the most of this trend by ensuring your site is optimized with speed and usability features for touchscreen browsing. It's also a good idea to limit the use of Flash and minimize scrolling. A mobile app that takes opted-in customers directly to your store can also boost sales.