7 Ways to Ring in Holiday Sales

The holiday season is upon us. Is your e-commerce business ready to maximize sales during the year's busiest time? If not, here are seven strategies that can help you:

1. Promote early and stay late. Holiday sales are no longer just about Black Friday and New Year's Day. There are newcomers like Cyber Monday, Green Monday and Free Shipping Day to drive holiday sales. Analyze your metrics to understand the key promotional dates for your business, then create a promotional plan with special deals and limited-time offers to capitalize on these new shopping traditions.