Print Plus: 12 Benchmarks Across Integrated Channels

Financial performance against budget and last year's year-to-date sales is another critical benchmark. Compare key ratios on the income statement with your historical ratios. There are industry guidelines to compare your ratios against as well.

By setting benchmarks — there are many to consider
beyond what I've discussed here — you'll improve your customers' order experiences and, therefore, loyalty. You'll also find opportunities to save money by improving efficiency. In short, benchmarks help you manage your business.