Print Plus: 12 Benchmarks Across Integrated Channels
Top channel indicators and how to use them
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Search Engine Optimization Benchmarks
1. Site Traffic Origins. Compare percentages of traffic driven by organic searches, direct access, referrals from other sites, email, pay per click and other specific sources. A high percentage of direct traffic speaks well for brand awareness. High organic search traffic generally indicates good website content optimization for search engines.
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Sephen R. Lett
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