Print Plus: 12 Benchmarks Across Integrated Channels
Top channel indicators and how to use them
3. Conversion Rate. The best indicator of effectiveness because these are actual orders/sales.
4. Average Order Value (AOV). This is a traditional historical tracking statistic that's meaningful for any company. Compare the AOV from email campaigns with your catalog AOV.
5. Bounce Rate. This benchmarks your list management/maintenance tool. Rising bounce rates over time mean you're not keeping up with the general email address turnover rate, which is about 30 percent per year. It points to the need to perform appropriate periodic email list hygiene.
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