Print Plus: 12 Benchmarks Across Integrated Channels

For Catalog Programs
1. 12-Month Buyer Count. If your 12-month buyer count declines, your sales will decline by about the same percentage. Therefore, track your 12-month buyer count from one period to another within the same time frame — i.e., August 2009 vs. August 2008.

2. Catalog Page Count (percent increase or decrease). As a rule of thumb, you'll recognize one-half of any percent increase in pages in actual demand increase. Know the effect that page-count changes have on your sales.