Print Plus: 12 Benchmarks Across Integrated Channels

Benchmarking is a set of performance standards for a specific task. Many are standards for all markets, but they need to be adjusted to meet the requirements, limitations and needs of your specific business.

There are many benchmarks you can set; no one performance model or standard works for all businesses.
But these 12 metrics should be measured within all marketing departments. Understanding your current performance levels in these terms will help you set new goals and map out the steps toward greater efficiency.