Top brokers describe today’s challenging catalog list market

Mickolajczyk: The current market for catalog lists is best described as tight. We’ve reached a point where the barriers of entry to the catalog market, especially market saturation and cost, are high enough that there’s been a dearth of quality new lists coming to the market for a while now. This, combined with the loss of lists from those companies that have gone out of business, has put quite a squeeze on the market. On the positive side, many lists have broadened their usability through additional selectivity and expansion into new product categories.