Top brokers describe today’s challenging catalog list market

Mickolajczyk: More than anything else, the Internet is about dissemination of information, and that’s had a big impact on the list industry. ... Some people believe the Internet eventually will eliminate the need for the list industry, and in certain areas I believe that’s true. List information will be an easily available commodity, so those brokers who don’t add value to the cataloger’s marketing process won’t survive. ... There will be no reason to pay someone just to process orders. But for list brokers who add marketing expertise and make sense of the ever-increasing options, a bright future awaits!