Top brokers describe today’s challenging catalog list market

Mickolajczyk: List prices have just about reached what the market will bear, and I don’t anticipate that we’ll be seeing the kind of price increases that we’ve seen in the last few years. I believe list owners are becoming more open to negotiation, since they’re aware of the cost pressures that they face when they’ve got their “mailer hats” on. They’ve also become more open to optimizations and modeling of the files, as they’ve learned the value those methodologies have for their own mailings.