Top brokers describe today’s challenging catalog list market

By Alicia Orr , Editor In Chief and Catalog Success

Read on for insights into the state of the catalog list market from five list professionals:
• Steve Mickolajczyk, president, Brokerage Division, Catalyst Direct Marketing;
• Donna Belardi, president, ALC, New York, LLC;
• Steve Bogner, president, NRL Direct;
• Heather Maylander, senior vice president, brokerage, American List Counsel; and
• John Papalia, president, Statlistics.