Top brokers describe today’s challenging catalog list market

Bogner: It’s not so much categories that have changed as the types of tools catalogers can use to approach older names on lists that are successful, such as going further back into publication files and compiled lists. Using screening methods like Z-24, each catalog can find unique new sources of names. A woodworking catalog, for example, won’t be overlaying the same publication file as a gentleman’s clothing catalog. So their results will be different.