Top brokers describe today’s challenging catalog list market

Papalia: While there’s not necessarily one list that comes to mind, there are several new selections from existing files that do. The ability to select e-mail and e-mail postal address segments is becoming more prominent. Many lists are releasing additional selections that have never been available. Also, many subscriber files are now making the names received from their catalog added value sales available to catalogers, enabling catalogers to mail subscriber files more effectively. And the appending of e-mail addresses to postal records is a new way to reach known computer owners as well as Internet subscribers.