By
Alicia Orr
, Editor In Chief
and Catalog Success
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Maylander: Many of the new lists made available to the market (i.e., Anthropologie, Bliss Out, Pottery Barn Kids, Pottery Barn Bed & Bath) haven’t had tremendous mail universes. Any viable list with fresh names always will have a major impact for catalogers, since it allows us to mail unique names and rest our core lists.
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