Top brokers describe today’s challenging catalog list market

Finding fresh sources of names to mail has always challenged catalogers. Lately, it’s become more competitive as catalogs all seem to mail into a finite universe of buyers.

But catalog list brokers say they’re having some success helping their clients break new ground using tools from non-catalog compiled lists and publication files. Not only is the Internet a research tool for mailers and brokers, but it also is a developing source of new names.