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Joe Keenan
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This week's top article of the week (as determined by readers’ clickthroughs) offers tips to help you personalize the in-store shopping experience, something that will be crucial to any future success in brick-and-mortar retail. Mark Elfenbein, chief business development officer for in-store media specialist Mood Media, delves into three specific areas in regards to personalizing the in-store shopping experience: design, including what consumers will see, hear, feel, smell and taste in your stores; integrating the in-store shopping experience with social media; and implementing a loyalty program that works for your brand. Check it out for all the details!
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