Top Article of the Week: J.C. Penney Introduces New Store Layout

By Joe Keenan

This week's top article of the week (as determined by readers’ clickthroughs) is an article/video hybrid that details J.C. Penney's new store-within-a-store layout. Retail Online Integration's Online Content Editor Caitlin Sullivan attended the grand opening of Penney's newest store at the Willow Grove Park mall in surburban Philadelphia to capture what this new retail strategy is all about. Check out her report.

This leads me to a more broad discussion regarding the future of brick-and-mortar retail stores. Is it the store-within-a-store concept being rolled out by J.C. Penney? Are retail stores simply going to be showrooms for cross-channel retailers, with consumers ultimately making their purchases online or via mobile device? Do you believe that brick-and-mortar stores will continue to play a vital (and profitable) role in the retail industry going forward, as Jerry Storch, chairman and CEO of Toys"R"Us, believes?

Let us know your thoughts on this fascinating topic by going to Retail Online Integration's Twitter page and posting a comment. Make sure to include hashtag #ROIMostClicked in your response. We look forward to hearing from you!

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Companies:
J.C. Penney

People:
Jerry Storch

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.