Top Article of the Week: J.C. Penney Introduces New Store Layout

By Joe Keenan

This leads me to a more broad discussion regarding the future of brick-and-mortar retail stores. Is it the store-within-a-store concept being rolled out by J.C. Penney? Are retail stores simply going to be showrooms for cross-channel retailers, with consumers ultimately making their purchases online or via mobile device? Do you believe that brick-and-mortar stores will continue to play a vital (and profitable) role in the retail industry going forward, as Jerry Storch, chairman and CEO of Toys"R"Us, believes?

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Companies:
J.C. Penney

People:
Jerry Storch

Places:
Philadelphia
Willow Grove Park

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.