Top Article of the Week: J.C. Penney Introduces New Store Layout

By Joe Keenan

This week's top article of the week (as determined by readers’ clickthroughs) is an article/video hybrid that details J.C. Penney's new store-within-a-store layout. Retail Online Integration's Online Content Editor Caitlin Sullivan attended the grand opening of Penney's newest store at the Willow Grove Park mall in surburban Philadelphia to capture what this new retail strategy is all about. Check out her report.

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Companies:
J.C. Penney

People:
Jerry Storch

Places:
Philadelphia
Willow Grove Park

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.