Top Article of the Week: Multichannel Attribution and Today's Catalog Circulation Issues
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Joe Keenan
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How does your company handle order attribution? What challenges does it face? What solutions/strategies has it found to be effective? How have your findings affected your marketing budget and mix? Let us know by posting a commenting on our Twitter page using the hashtag #ROIMostClicked. We'd love to hear from, and so would your peers!
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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